WHO IS 120 FROM^® FOR?

120 From^® is for the out of town explorer, offering inspiration and audio for weekend escapes 120 minutes from global cities

WHY 120 MINUTES?

120 Minutes seemed to be the perfect distance if we wanted to squeeze in a full day of rummaging, along with two or even three nights away

HOW DID 120 FROM^® COME ABOUT?

Journeying to the coast from East London, we found that our relationship with our home city was being echoed around the world. Friends in New York and Tokyo were similarly taking exploratory short jaunts; from cabins in the Catskills through to retreats in Yuzawa

Universally it seemed that city natives needed to escape their city – to recharge their batteries – promote creativity – discover and reconnect – just for the weekend. Finding unique inspiration borne from personal experiences for short exploratory jaunts however, was hard to come by and there was an inability to use ‘time taken’ to escape as a search term

WHY NOW?

Over half the world’s population now lives in a city. By 2050 this figure will rise to three quarters, with more of us migrating to them in search of work – there has never been a greater need to escape the city, just for a while

WHAT IS 120 FROM^®?

120 From^® is a lifestyle platform dedicated to weekend escapes 120 minutes from global cities, creating a level of utility for its audience. We call it; Life utility for better living^®

120 From^® offers inspiration for where to hideout, with a selection of essential destinations all within spitting distance from your chosen city – including photographs and tips for where to sleep and eat/drink. And for the journey to your chosen destination, tailored playlists from musical alumni. There is even a selection of essential apparel to make the most of your weekend!